Your marketing is busy. Your business is leaking. Those are two different problems, and you have been spending energy on the first one while the second one quietly costs you money every week.
We built one for a Nashville med spa and made the whole thing public. Same structure, same depth, and the same direct read every paying client receives. The only thing that changes is the name on the cover.
Note: Luminance Aesthetics is a fictional clinic created to demonstrate the deliverable. Every figure in the sample is estimated from public market data, because a real Teardown works only from what a patient can already see. Your Teardown will use your clinic.
You are an exceptional clinician running a business you were never trained to run. The Teardown is the one thing you cannot do for yourself: see your own blind spots. We examine everything a prospective patient sees before they ever walk in, then tell you exactly where it breaks and what to fix, ranked by return.
One intake form with your links. That is the entire ask on your side. No call, no meeting, no homework.
Your Google profile, your website, your booking flow, and 90 days of your feed. The numbers your business runs on whether you track them or not.
A 15 to 25 page branded PDF plus a one-page priority action sheet. Three moves ranked by ROI, spelled out step by step. Then the engagement is done.
Your Google Business Profile, your website's conversion path, and the booking friction costing you patients at the finish line.
Why the feed looks busy but doesn't book, and the gap between the posts that get likes and the posts that fill the calendar.
The number almost no owner has run: what each service actually earns per clinical hour, and which ones are quietly costing you.
How your menu reads from outside, and why a clinic known for everything is known for nothing.
The top three moves, ranked strictly by return on effort, written step by step so you can start this week.
Botox versus Hydrafacial, per clinical hour. The same chair. The same hour. Roughly five times the revenue. Most owners have never run this.
A patient who stays four years versus a one-time discount shopper. Your feed has been optimized for the cheaper one.
Your review count versus a dominant competitor's. The clinic with more reviews wins the patient comparing both on a phone at 9pm.
The clinic that does the work is a different business in 90 days than the one reading the sample today. Read the whole thing first. Then decide.